How Throughline works

Most teams start with a free positioning study. We run the diagnosis on your own evidence and walk you through it; if it's useful, we set you up on a plan the same week.

• Apply for the study on the home page or book time directly.
• Connect your sources (call transcripts, HubSpot, brand-voice file). The more real evidence, the sharper the diagnosis.
• Review the brief, approve it, and launch your first campaign from it.

Prefer to see numbers first? The free AEO report shows what AI engines say about you today, no signup.

The diagnosis is the product; the copy is downstream of it. Throughline ingests your call transcripts, closed-lost reasons, CRM history, and market signal and synthesizes a structured positioning brief:

• Win/loss diagnosis: why deals actually close and stall, grounded in your own calls.
• Forces of progress: the push, pull, and anxiety behind every deal.
• Language bank: the verbatim words your buyers use, so nothing you ship sounds invented.

The brief is the single source of truth. Every downstream asset traces back to the brief field that justifies it.

A campaign is generated from an approved brief, not from a blank page. Every message ties back to the buying signal that triggers it. Ten specialist agents plan, research, analyze, draft, and design; you stay the eleventh and approve every output. Nothing ships under your name unattended.

Personalization is not a merge tag. Point at a HubSpot list and write a prompt, and Throughline renders the whole campaign 1:1 per contact from the one brief:

• the outbound sequence,
• the landing page it drives to, and
• the nurture that follows.

Each contact gets whole sections written for them, rendered at request time. Every personalized URL writes back to a HubSpot property, ready for a workflow, a sequence, or a LinkedIn DM.

Throughline asks the questions your buyers ask, every day, across ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini, Claude, and Copilot, then runs a closed loop:

• Measure: citation and mention share of voice versus every competitor you track, with sentiment, accuracy flags, and answer position.
• Act: detectors turn every gap into a ranked, evidenced opportunity; one click pre-briefs the fix into the same agents that write everything else.
• Verify: every shipped fix has its citation rate re-measured about three weeks later, with sample counts.

The approved positioning brief becomes the sales team's toolkit: talking points with proof, an objection-and-rebuttal doc built from your closed-lost reasons, and buyer-persona cards. It also generates a synthetic buyer from the same brief, so reps can run voice practice calls, get scored and coached, and work toward a simple bar: set four meetings across their last ten calls.

Calculators, benchmarks, quizzes, and ROI models, built on your content, a HubSpot segment, an Airtable base, a Google Sheet, a REST endpoint, or an uploaded file. They stay live as your data changes and capture real engagement rather than acting as signal bait.

Throughline works with any website and goes deepest on HubSpot. Installed from the HubSpot marketplace, it reads lists, contact properties, and company data, and writes back engagement properties and per-contact URLs you can fire workflows from. Outbound is delivered through the tools you already use, including HubSpot and Smartlead. We draft and personalize; your stack sends.

Usage is metered in credits, and every action shows its credit cost before you run it. Plans include a monthly credit allotment; going over bills at your plan's overage rate, which gets cheaper on higher plans. See pricing for current rates and model your month with the on-page calculator.

Your content, brand-voice files, HubSpot data, and generated outputs are never used to train any model, ours or our providers'. We pass a no-train flag on every model API call. Nothing publishes without a human approving it. For the full detail on what we collect and how it's handled, see the Privacy Policy and Terms of Service.

Questions or something not working? Reach the team at [email protected] or through the support page. Customers can resolve most account and billing issues from the dashboard.